At a glance
Proud Real Estate Public Company Limited (บริษัท พราว เรียล เอสเตท จำกัด (มหาชน)) is a Thai property developer listed on the Stock Exchange of Thailand (SET) under the ticker symbol PROUD. The company operates within the Property & Construction sector, focusing on the development of high-end and luxury residential properties. Its portfolio includes condominiums and branded residences in prime locations across Thailand, including Bangkok, Hua Hin, and Phuket. The company's registered head office is located at the One City Centre Building on Ploenchit Road in Bangkok.
Heritage and ownership
The company has a history of operating under different names, officially adopting its current name, Proud Real Estate Public Company Limited, on 13 May 2019. While its original founding date is not specified in the provided materials, the corporate entity has been active for a significant period, with its shares commencing trading on the SET on 5 October 2004.
The ownership structure is that of a publicly traded company. While a complete and current list of major shareholders requires the latest company filings, historical documents from 2019, such as a Thai SEC tender offer filing, identify Mr. Pasu Liptapanlop as a key shareholder and a controlling figure within the broader associated group of companies. The filing also mentions other related entities connected to Mr. Liptapanlop, such as Proud Development Co., Ltd., clarifying that these are associated private companies rather than direct parent companies of the listed entity, PROUD. Media coverage and public appearances also identify Ms. Proudpud Liptapanlop as a senior executive leader within the group.
As a SET-listed company, PROUD is subject to a foreign ownership limit. This is set at 49.00% of its paid-up shares, a standard restriction for many Thai public companies.
Phuket portfolio
Based on corporate announcements and project listings, Proud Real Estate's primary residential development on Phuket is The Residences at InterContinental Phuket Resort.
This project is a luxury branded residence development located on Kamala Beach, within an area often referred to as "Millionaire Mile." The development is fully integrated with the InterContinental Phuket Resort, offering residents access to hotel-managed services and facilities. The project consists of 111 condominium units.
The public launch for The Residences at InterContinental Phuket Resort was reported in mid-October 2025. According to media reports from that time, construction was scheduled to begin shortly after the launch, with a targeted completion date in the fourth quarter of 2027.
It is important to note that other properties on Phuket with similar names, such as "The Proud Residence" in Karon, appear to be developed by separate, unrelated entities. Based on verifiable corporate sources, The Residences at InterContinental Phuket Resort is the sole Phuket project that can be definitively attributed to the SET-listed Proud Real Estate Public Company Limited.
What buyers should know
A review of publicly available information from Thai business media, property information centers like REIC, and the company's own disclosures did not identify any documented legal issues, regulatory sanctions, or significant controversies involving Proud Real Estate PCL or its Phuket developments.
The company is presented in financial and property news as a standard SET-listed developer focused on its business operations. Coverage typically revolves around project launches, sales performance, financial targets, and land acquisition strategies for its pipeline in key markets. For its Phuket project, news reports focus on sales expectations, revenue targets, and the construction timeline, with no mention of regulatory enforcement, litigation, or disputes over permits or environmental impact assessments.
Searches of mainstream records did not surface reports of court cases, formal sanctions from regulators like the Thai SEC, or widespread, systemic customer complaints regarding project quality or delivery.
However, potential buyers should be aware of the limitations of such a review. This assessment is based on publicly accessible, mainstream sources and does not constitute a full legal due diligence report. Smaller-scale disputes or legal matters not reported in national media or indexed in English-language searches could exist. For the highest level of assurance, buyers should consider commissioning a formal legal search of Thai court dockets and regulatory databases.
Source notes: see citations below.