At a glance
- Developer Name: Serene Property & Development Co., Ltd. (บริษัท สิรีน พร๊อพเพอร์ตี้ แอนด์ ดีเวลลอปเม้นท์ จำกัด)
- Founded: 2010
- Legal Form: Private limited company (Co., Ltd.)
- Headquarters: Bangkok, Thailand
- Listing Status: Not publicly listed
- Portfolio Scale: Over 20 projects and 7,000 units developed, primarily under the 'PLUS', 'Serene Mira', and 'Serene Raya' brands.
Heritage and ownership
Serene Property & Development Co., Ltd. is a Thai residential real-estate developer established in 2010 (B.E. 2553). The company operates as a privately held limited company and is not listed on the Stock Exchange of Thailand (SET) or any other public stock market. Publicly available information does not indicate that it is part of a larger parent group or holding company structure.
The company's registered head office is located in Bangkok at the E-SPARK Shopping Center on Ram Inthra Road. While some older corporate records and job listings reference addresses in Kathu, Phuket, these likely represent a former headquarters or regional project offices. The Bangkok address is cited in the company's most recent corporate information.
Details regarding the firm's executive leadership, such as the CEO, managing director, or board members, are not disclosed in its public-facing corporate materials or in third-party profiles. The company refers generally to its professional management team without naming specific individuals.
Serene Property focuses its development activities on residential properties, including both condominiums and low-rise housing like townhomes. Its strategy targets provinces with strong economic growth and tourism potential. Historically, its geographic footprint has included projects in Phuket, Surat Thani, Hat Yai (Songkhla), Ayutthaya, Si Racha (Chonburi), and Nakhon Ratchasima.
Phuket portfolio
Serene Property has been active in the Phuket market, with projects developed under its own name and through an entity named Serene Innovations and Developments (SID). Verified projects include both villas and condominiums.
- Serene Raya Villas Bang Tao: Located in the Bang Tao area, this is a recently completed private pool villa project. The development covers approximately 3.78 rai (6,048 sq.m.) and features 3- and 4-bedroom tropical-style villas. It represents one of the group's latest completed residential offerings on the island.
- Serene Condominium Phuket (Serene Condo Surin): This is an off-plan condominium project situated in the Surin/Choeng Thale area, with a planned completion date around 2026. The development is slated to consist of two 8-storey buildings with approximately 186 to 191 residential units. This project is marketed under the Serene Innovations and Developments (SID) brand.
What buyers should know
A review of publicly accessible records, including mainstream Thai and English press, regulatory databases, and court filings, did not reveal any documented legal issues, regulatory sanctions, or license revocations involving Serene Property & Development Co., Ltd. The company was not named in reports concerning major Phuket property-related enforcement actions, such as crackdowns on foreign nominee structures or disputes over land titles.
Furthermore, the developer is not linked to widely publicised cases of failed projects or developer collapses in the Phuket market. The absence of negative reporting is common for privately held developers that receive less media scrutiny than their publicly listed counterparts. However, it means that information on customer satisfaction or minor disputes is less likely to be found in the public domain.
For any property transaction in Thailand, standard due diligence is recommended. Prospective buyers should independently verify the developer's corporate registration details with the Department of Business Development, confirm land title deeds at the relevant Land Office, and review all necessary permits, including building permits and Environmental Impact Assessment (EIA) approvals for the specific project.
Source notes: see citations below.