At a glance
- Company name: Sansiri Public Company Limited (บริษัท แสนสิริ จำกัด (มหาชน))
- Legal form: Public limited company, incorporated in Thailand.
- Founded: 1984, as San Samran Holding Co. Ltd.
- Headquarters: Bangkok, Thailand.
- Stock listing: The Stock Exchange of Thailand (SET), ticker symbol SIRI.
- Core business: Residential real estate development, property management, and brokerage services.
- Geographic focus: Major markets across Thailand, including Bangkok, Hua Hin, Chiang Mai, Phuket, and Pattaya, with international sales offices.
Heritage and ownership
Sansiri Public Company Limited is a prominent Thai property developer with a primary focus on residential projects. The company's origins date back to 1984 with the establishment of San Samran Holding Co. Ltd by the Chutrakul family to manage family assets. The firm entered property development with its first project, "Baan Kai Muk" in Hua Hin, launched around 1988.
The company underwent several name changes, becoming Sansiri Co., Ltd. in 1994. A significant milestone occurred on 22 November 1995, when it was converted into a public limited company. Subsequently, on 19 July 1996, Sansiri's ordinary shares were listed on the Stock Exchange of Thailand under the ticker symbol SIRI. The company is incorporated in Thailand and maintains its head office in Bangkok.
Sansiri operates as an independent, publicly listed entity and is not a subsidiary of a larger corporate group. While founded by the Chutrakul family, and later involving a merger with a Lamsam family company, its current ownership structure is that of a public company with a diverse shareholder base disclosed in SET filings.
The developer's core business is the development of residential properties for sale. Its portfolio is diverse, encompassing condominiums, single-detached houses, and townhouses. Initially concentrating on inner-city condominiums in Bangkok, Sansiri expanded its offerings to include landed housing. Geographically, after establishing a presence in Bangkok and Hua Hin, the company began a significant regional expansion around 2012 into key provincial markets such as Phuket, Chiang Mai, and Khon Kaen. To support its operations and sales, Sansiri established subsidiaries like Plus Property Co., Ltd. in 1996, which provides property management and brokerage services. The company also actively markets its Thai properties to international buyers through overseas offices in Hong Kong, Singapore, and mainland China.
Phuket portfolio
Sansiri has a significant and varied portfolio of residential projects in Phuket, catering to different market segments with condominiums, detached houses, and pool villas. The company's developments are spread across key locations on the island, from the central Phuket Town area to the popular west coast beaches and residential northern districts.
New and planned projects (as of 2024–2025) include:
- THE BASE Cherngtalay: A condominium project located in the Bang Tao area.
- RHEA by Sansiri: A condominium development situated near Surin Beach.
- Setthasiri Kohkaew Retreat: A single-detached house project in Koh Kaew, near the British International School.
- The Tales Story One BangJo Phuket: The company's first collection of pool villas in Phuket, located in the Bang Jo area.
Active and completed projects include:
- THE BASE Rise Phuket: A condominium located near Central Floresta in the Phuket Town area.
- THE BASE Bukit Phuket: A condominium situated in the Kata area in southern Phuket.
- Saransiri Kohkaew: A detached-home project in Koh Kaew, reported as completed in 2018.
- Habitia Kohkaew Phuket: An earlier low-rise housing project in Koh Kaew, with a reported completion date of 2011.
- D Condo Reef: A condominium project located in the Kathu area.
The portfolio demonstrates a long-term presence on the island, with projects dating back over a decade and a continued focus on launching new developments in high-demand locations.
What buyers should know
As a major listed developer, Sansiri's activities are subject to public and regulatory scrutiny. Buyers should be aware of at least one publicly documented customer dispute related to a Phuket project.
In 2019, media reports indicated that owners at the Baan Maikhao condominium project in Phuket were planning legal action against the developer over alleged issues. The same reports noted that Sansiri had responded by filing criminal defamation charges against at least one unit owner. This indicates a significant dispute that escalated to the public domain and involved litigation between the developer and its customers.
The available information frames this as a customer-complaint issue that led to legal conflict, rather than a regulatory sanction or licensing violation by government authorities. For comprehensive due diligence, prospective buyers should seek independent legal advice and review the latest company disclosures on the Stock Exchange of Thailand for any material litigation updates.
Source notes: see citations below.
