Kamala is being sold in two completely different ways right now.
One version is polished, branded, and a little performative. Think resort arrival sequence, a heavy service story, and pricing that assumes you want the badge as much as the location. The other version is more practical. It is about whether you can get to the beach quickly, buy groceries without making an event of it, reach a hospital fast enough, and still feel that you live on the west coast instead of in a random inland block.
The Title Vivana sits much closer to that second version. That is why it caught my attention.
When I drive through Kamala, I notice the same small things every time: where the road starts slowing down, where the convenience stores actually are, how close the hospital feels, whether the beach run will be easy or annoying that day. Buyers don't live in renderings. They live in Tuesday afternoons.
What This Side of Kamala Actually Feels Like
Some Phuket buyers hear "Kamala" and picture only the resort side of the bay. That is not the full story. There is another Kamala too: the more functional corridor around Phuket FantaSea, Wattanapat Hospital, Big C, Tops, Villa Market, and the village road that gets busy, messy, useful, and very real.
That matters because Vivana is not selling a pure toes-in-the-sand fantasy. It is selling a lower-rise Kamala base that still connects you to beach time, but also to the boring daily things that determine whether you actually enjoy ownership after the first three weekends.
What this part of Kamala has
- Fast practical errands. Hospital, supermarket runs, pharmacy stops, coffee, and beach access all sit inside a short and readable radius.
- A softer daily rhythm than Bang Tao. Kamala can still get busy, especially on the main road, but the social pressure is lower. Fewer people are performing their life there.
- Beach access that is close enough to matter. No, this is not beachfront. Yes, 1.4 km plus a shuttle story is still usable in daily life.
- A buyer mix that makes sense for owner use. Kamala attracts weekend users, winter residents, couples, and buyers who do not need nightclub energy outside the gate.
What this part of Kamala does not have
- Walk-out beach glamour. If you want the sand immediately under the building, this is not that.
- Bang Tao's restaurant density. Kamala has enough. Bang Tao still has more.
- Total freedom from traffic. High season is high season. One-road west-coast bottlenecks are still real.
Kamala works best when you want the west coast to feel manageable. If you want the island's biggest social orbit, you will probably end up drifting back toward Bang Tao.
What The Title Vivana Actually Is
The official The Title website currently presents Vivana as a Kamala new project under the wider The Title platform. The current March 19, 2026 release materials used on our live project page show 4 residential buildings, 8 storeys, and 363 units, with public entry pricing starting at ฿3,972,754 for a 30 sqm 1 Bedroom S.
The unit ladder matters here. It runs from entry one-beds through 50 sqm one-bedroom-plus layouts, up to 60 sqm two-beds and larger penthouse formats. That gives the project a broader personality than the usual Phuket condo that is either almost entirely investor-stock or almost entirely trophy stock. Vivana is trying to live in the middle.
The design language is also deliberate. The project leans into an Italian Coastal mood rather than the darker, harder-edged condo look Phuket developers use when they want everything to feel expensive by force. Here the pitch is lighter: gardens, internal water space, sun-washed palette, lower-rise blocks, and a product that reads more residential-resort than "tower with a fancy lobby."
There are three practical details buyers will notice quickly. First, the current factsheet marks Building A as pet-friendly. Second, it mentions shuttle service to Kamala Beach. Third, the parking story includes EV and accessible lots. None of those points sells a project on its own. Together, they tell you the developer is aiming at owner-use convenience, not just a rental slide deck.
Rhom Bho Property is not a mystery name either. Its investor pages list the business as established in 1989, and the latest financial-highlights page shows ฿1,297 million in 2024 revenue and ฿8,853 million in total assets. That does not remove buyer risk. Off-plan risk still exists. It does, however, reduce the "who exactly are these people?" problem that comes up with smaller one-project launches.
The company's March 26, 2025 expansion note also outlined five new projects worth more than ฿12.2 billion. So Vivana is not being positioned as a one-off experiment. It is part of a much larger brand-platform push across Phuket.
Why Buyers Shortlist It So Quickly
This one usually lands fast in conversation. Why?
- The Kamala entry point is materially easier. Kamala attracts buyers who like the area long before they are ready for InterContinental-level money. Vivana gives that buyer a cleaner on-ramp.
- The pet-friendly angle is not filler. Condo buyers with animals know how rare this still is in Phuket. When a factsheet names the building, people notice.
- The product is easier to explain in daily-life terms. Beach nearby. Retail nearby. Hospital nearby. Shuttle. Lower-rise. That is a more believable ownership story than ten luxury adjectives.
- The unit stack gives people room to trade up without leaving the project. Some buyers start by asking about the 30 sqm ticket, then immediately realize they want the 50 sqm or 60 sqm life instead. At least the ladder exists.
- The mood is lighter. This sounds subjective because it is. But buyers feel it. Some projects look like they are trying too hard. Vivana looks like it wants you to breathe.
There is another thing here. A lot of buyers do not want Phuket to feel like a full-time performance. They want it to feel easy. That emotional lane is stronger than many developers realize, and Vivana is closer to it than the heavier Kamala products are.
Which Layouts Actually Make Sense for Living
The price sheet gets attention because the first number is under ฿4M. Fair enough. But the first number is not always the right life.
| Format | Approx. size | Best for | My take |
|---|---|---|---|
| 1 Bedroom S | 30 sqm | Solo owner, short stays, entry-budget buyer | Useful as a price ticket. Tight as a real home. |
| 1 Bedroom M / L | 32.5-40.5 sqm | Solo owner or couple using it for lighter stays | More workable, but still a compact life if you are there often. |
| 1 Bedroom Plus | 50 sqm | Couples, hybrid stay, remote-work base | This is where the project starts feeling genuinely livable instead of just affordable. |
| 2 Bedroom | 60 sqm | Longer stays, small family, frequent guests | The smartest all-round choice if you want separation, not just sleeping space. |
| Penthouse | 89-120.5 sqm | Premium owner-use buyer | A different budget and a different conversation. Nice, but not the core reason most buyers shortlist Vivana. |
What a Real Day Here Could Look Like
7:00 AM — Coffee at home, then either the shuttle or a short drive toward Kamala Beach before it gets hot. This is exactly the kind of routine that sounds minor and ends up deciding whether you love the place.
9:00 AM — Laptop time. If you are staying longer, this matters more than the infinity-pool render. Can the apartment hold normal life? Can you work without balancing your entire day on one dining chair?
12:30 PM — Grocery run, lunch, pharmacy, maybe a hospital errand if life is being life. The practical Kamala corridor works well here. That is one of Vivana's best points.
4:00 PM — Pool, beach, or a slower afternoon. Kamala is not trying to entertain you every second. Good. Not every buyer wants that.
7:00 PM — Dinner in the village, something easy near the coast, or just back home. If you need constant social friction, you may find this too soft. If you want Phuket to feel breathable, it lands very well.
How It Compares to the Other Obvious Options
Most buyers do not choose Vivana in a vacuum. They are usually comparing one of four different ownership moods.
| If you care most about... | Best fit | Why |
|---|---|---|
| A lighter Kamala entry point with everyday practicality | The Title Vivana | You get Kamala access, a broader unit ladder, and a more owner-use-friendly story without paying for a hotel brand. |
| Full resort service and a heavier branded-residence experience | InterContinental Kamala lifestyle guide | You want the hotel ecosystem to solve more of daily life for you. |
| Beach-on-foot living with a calmer north-island mood | The Balcony Nai Yang review | You want the sea closer and the social temperature lower, even if the area is less built-out than Kamala. |
| Land, privacy, your own pool, and a home-centered lifestyle | Botanica Four Seasons lifestyle guide | You are solving for house life, not condo life. |
That is why pretending these projects are interchangeable is a waste of time. Vivana is the lighter condo. InterContinental is the serviced one. The Balcony is the beach-on-foot one. Botanica is the land-and-privacy one.
The Honest Pros and Cons
What works
- Entry pricing starts far below Kamala's branded-residence tier
- Pet-friendly Building A is a real differentiator
- The practical side of Kamala is easy to use in daily life
- Low-rise scale and lighter design mood feel less oppressive than many condo launches
- The unit ladder makes it easier to match budget to real use
- Developer platform is established enough that buyers are not walking into a complete unknown
What doesn't (or might not)
- This is not beachfront, even if the beach access story is good
- The smallest units are price-led more than comfort-led
- Kamala's main road can still be irritating in peak periods
- The public-facing completion story is not as clean as the pricing story yet
- If you want the full hotel-service experience, Vivana is the wrong product
- If you want Bang Tao's scale of dining and social life, Kamala will feel smaller
Who Should Consider It
This is for you if:
- You want a Kamala base without paying branded-residence money
- You care about day-to-day practicality as much as brochure aesthetics
- You want a condo that feels easier to own than a villa
- You have pets and know how unusual that still is in this market
- You want a lighter west-coast home for weekends, winters, or longer stays
This probably is not for you if:
- You want the beach directly under the project
- You want a residence where service and hospitality are the main product
- You need large-space family living from the first budget line
- You want Bang Tao-level choice right outside the gate
- You are only shopping for the strongest luxury-status badge
Independent property review. Not affiliated with the developer.
My Bottom Line
The Title Vivana makes sense because it understands a very specific buyer mood. Some people want Kamala, but they do not want the full weight of a hotel-branded purchase. They want something sunnier, softer, and easier to justify.
That does not mean it is automatically the right buy. I would still want the latest live unit sheet, the current payment schedule, and a cleaner handover timeline before moving past serious interest. That part matters. A lot.
Still, the underlying idea is coherent. If you want a more manageable Kamala condo story, start with the current The Title Vivana project page. If you want the resort-service version of Kamala, read our InterContinental Kamala lifestyle guide. If you want a calmer beach-on-foot alternative farther north, the next good read is our The Balcony Nai Yang review. If what you really want is land and privacy, go straight to our Botanica Four Seasons lifestyle guide.
Frequently Asked Questions
What is The Title Vivana?
The Title Vivana is a low-rise condominium release in Kamala. The current release materials used on our live project page show 4 residential buildings, 8 storeys, 363 units, and an Italian Coastal design direction.
What is the current starting price?
The March 19, 2026 release sheet used on our live project page shows entry pricing from THB 3,972,754 for a 1 Bedroom S at around 30 sqm.
Is The Title Vivana suitable for full-time living?
It can be, especially for solo owners, couples, or buyers who want a manageable Kamala base with retail, hospital access, and the beach within a short drive. Buyers who want full villa privacy or a hotel-serviced residence may prefer a different product.
How close is the project to Kamala Beach?
The location sheet in the current release materials places Kamala Beach at about 1.4 km from the project, and the same materials mention shuttle service to the beach.
Is there a pet-friendly building?
Yes. The current factsheet highlights Building A as pet-friendly, which is a meaningful differentiator in the Kamala condo market.
Is there a public completion date yet?
The public-facing story we reviewed is much clearer on concept, pricing, and unit mix than on a buyer-ready handover schedule. Anyone moving forward should request the latest live release sheet and SPA timing before paying a reservation deposit.
Who is The Title Vivana best suited for?
It makes the most sense for buyers who want Kamala access, a lower entry point than branded residences, a more owner-use-friendly feel, and a condo that is easier to manage than a villa.